The Tipping Point: How Little Things Can Make a Big Difference

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

COVER: Paperback

CONDITION: Pre-Loved

TYPE OF BOOK: Fiction

SUB-TYPE: Others

ISBN: 9780349113463

LANGUAGE: English

SUGGESTED AGE LEVEL: Adult

AUTHOR'S NAME: Malcolm Gladwell

NO OF PAGES: 279

PUBLISHER NAME: Published 2001 Abacus