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The Tipping Point: How Little Things Can Make a Big Difference
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
COVER: Paperback
CONDITION: Pre-Loved
TYPE OF BOOK: Fiction
SUB-TYPE: Others
ISBN: 9780349113463
LANGUAGE: English
SUGGESTED AGE LEVEL: Adult
AUTHOR'S NAME: Malcolm Gladwell
NO OF PAGES: 279
PUBLISHER NAME: Published 2001 Abacus
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Specifications
COVER: Paperback
CONDITION: Pre-Loved
TYPE OF BOOK: Fiction
SUB-TYPE: Others
ISBN: 9780349113463
LANGUAGE: English
SUGGESTED AGE LEVEL: Adult
AUTHOR'S NAME: Malcolm Gladwell
NO OF PAGES: 279
PUBLISHER NAME: Published 2001 Abacus
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Book Condition: Pre-Loved
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